We recently took part in Rimini Wellness 2024, the biggest fitness and wellness event in Italy! Representing our Céréal and Isostar brands, our aim was to increase their visibility and reach a younger audience. This year, we relaunched Isostar and confirmed the continued success of Céréal, while introducing Pesoforma‘s new Two Meal bars.
Our stand included areas for discussion and fun activities. Influencers such as Giuseppe Healthy, Davide Campagna(Cotto al Dente) and sports coach Andrea Gianesella created a dynamic atmosphere, attracting crowds and encouraging enriching exchanges.
We showcased our commitment to health and indulgence with desserts that were a big hit! After this little treat, visitors could take part in sports activities, balancing fun and fitness.
Thank you to everyone who visited our stand and supported our brands at Rimini Wellness 2024!
