An international ambition adapted to local expectations

AN INTERNATIONAL
AMBITION
ADAPTED TO LOCAL
EXPECTATIONS

Nutrition & Santé is based in the south-west of France and exports its products to more than 40 countries around the world. Each range is adapted to local environments and cultures, while continuing to carry N&S’s DNA, i.e. its connection to nature and well-being. Even though brands can be both international and local, this network allows Nutrition & Santé to develop synergies, both at product category level as well as at the industrial level.

Nutrition & Santé is based in the south-west of France and exports its products to more than 40 countries around the world. Each range is adapted to local environments and cultures, while continuing to carry N&S’s DNA, i.e. its connection to nature and well-being. Even though brands can be both international and local, this network allows Nutrition & Santé to develop synergies, both at product category level as well as at the industrial level.

Head office based in
Revel, France
in France, Spain, Benelux,
Italy and Brazil
Illustration usine
1,750 employees in the group, including 1,000 in France

11 production plants

France

  • Revel 1 (dietetic biscuits)
  • Revel 2 (vegetal based alternatives)
  • Revel 3 (slimming formulas and sports nutrition)
  • Revel 4 (dietetic bars)
  • Mane (organic vegetal-based products)
  • Annonay (dietary biscuits)
  • Compiègne (gluten-free products)
  • Auch (organic fresh caterer)

SPAIN

  • Castellterçol (processing of soy and organic ready-made food)
  • Gerona (rice or corn cakes, slimming bars)

Brasil

  • Campina Grande Do Sul (gluten-free bread, whole grain biscuits and cereals, organic and gluten-free products)

Why set up in...

“Nutrition & Santé wants to be the leader in natural food and health products in Europe, that’s its ambition.”
Jordi RIERA, Director General, Spain

Which organization ?

  • 2 plants: one in Quart for rice / corn cakes and extruded bars, one in Castellterçol for vegetable food.
  • Distribution: supermarkets, pharmacies and organic / health food stores
  • Structure: 3 main channels with dedicated Sales & Trade teams and a common Marketing, Human Resources and Financial departments.

Who is the core target profile?

Consumer who is concerned about his health through food in a “flexible” way.

What is the health food market like?

The Spanish market is performing very well and growing at a good pace!

Spain is a very competitive market in the sectors as organic, dietetics, slimming or sport nutrition

Synergies with French teams

At all levels of product development, communication, advertising, purchasing.
Especially at the level of production: the factory of Quart produces for France, Italy and Benelux, and the Castellterçol plant produces for France and Belgium.

«Nutrition & Santé in Italy, it’s obvious! Italy and France have many things in common. Nutrition & Santé has been historically present in Italy for decades, where Nutrition & Santé has launched highly successful “gluten-free” ranges.»
Piero CROVETTO, General Manager, Italy

How is the business organized?

  • In Italy, Nutrition & Santé is a commercial entity, with no production sites.
  • 60% of Nutrition & Santé Italia sales come from in house produced ranges from our factories in France or Spain.
  • Nutrition & Santé Italia has developed very strong business relationships with local subcontractors, representing 40% of the sales.
  • At N&S Italia headquarters, the marketing department is very important, especially for slimming products and for the local brand Orzo Bimbo.

Who is the core target profile?

  • The typical Italian consumer is an individual over 40, who pays attention to his health
  • Their purchasing power allows them to spend a little more on our quality products!

How is the health food market faring?

In Italy, the key difference with other European countries is the distribution channels. N&S products are have not only penetrated health food stores but also traditional supermarkets alongside local and international brands.

Synergies with French teams

They mainly concern marketing, innovation and the development of new products.

« Because of Nutrition & Santé’s business project to strengthen its position as a global player in the health and natural food market in a cost-effective, humane and sustainable way. »
Erwin CALUWE, General Manager, Benelux

How is the business organized?

  • A legal entity structured around two offices, one in Vilvoorde (Belgium), the other in Breda (Netherlands).
  • 50 positions to cover all activity in Belgium, Netherlands and Luxembourg.
  • A transversal organization for back office functions
  • An independent organization for sales in each of the three countries
  • Distribution: supermarkets, pharmacies and drugstores, organic and health food stores

How is the health food market faring?

Whether in the Netherlands or Belgium, the consumer is looking for healthier solutions, in line with a real lifestyle trend for more well-being.

Synergies with French teams

In all areas of business: marketing, sales, distribution, purchasing, but also regulation, quality, CSR and IT.

« Jasmine was born in Brazil, the great tropical country with a warm climate, full of colors and flavors, energies and emotions, the ideal cradle for a company with an extensive line of creative products that promotes really healthy food. »
Rodolfo Tornesi Lourenço, Business Partner Manager.

Which organization?

  • In Brazil there is a factory in Campina Grande do Sul, a commercial office in São Paulo and an administrative headquarters in Curitiba.
  • Our factory includes the production of biscuits, granola, bread without gluten and other products. We also import some products like Agave, Biov and Stevine.
  • Our market is served by the direct channel with representatives and own sellers, and through the indirect channel through distributors and micro distributors.

The core target profile

  • Anyone who wishes to transform body and soul through food.

How is the health food market?

In Brazil many traditionally unhealthy companies are trying to migrate to this segment because it is a strong trend. This is a great challenge, but especially an opportunity for Jasmine who has been legitimately active in this market for years.

Synergies with French teams

Multicultural projects such as IDAY and Human Survey had great adherence in Brazil. Rich knowledge exchanges occur in the area of finance and operations.