Our references “Nocciolato Céréal Senza Glutine” and “Pesoforma Smoothie Vanilla and Red Fruits” have been elected “Product of the Year 2022” on their market, in Italy.
This is a great recognition of the work done by our Italian team by the consumers!
“PRODOTTO DELL’ANNO 2022” (PRODUCT OF THE YEAR 2022) is the innovation award given to new products launched on the Italian market in 2021. The award is synonymous with quality and reliability, as the winning products are chosen by 12,000 consumers who vote through a market survey conducted by IRI (an independent, authoritative and leading institute in the sector). For each product category, the winning products are those with the highest average of innovation and satisfaction.
90% of Italian consumers are aware of the “product of the year” symbol and 70% declare their intention to buy a product with this symbol. This means a big boost to our sales!
CONGRATULATIONS to our marketing teams Pesoforma and Cereal as well as to the sales teams. It is also a great recognition for the manufacturing teams (Plants in Quart -Spain- and Revel -France-)